The Bloor Group is an analyst company, formed by Eric Kavanagh and Robin Bloor in an effort to establish an alternative appraoch to technology analysis, that leverages media and new media. The primary idea is:

• To explore technology subjects in radio/podcast events and webinars in the process of assembling industry reports, ebooks and piblished books.
• To address a community of IT users via the mechanisms of a social network.

The primary web site for the Bloor Group is TheVirtualCircle. com. This is the “brochure site” for the company. Its role is primarily to enable vendors to request briefings and download examples of work that the cmpany has carried out.