The Bloor Group is an independent research firm that produces objective, high-quality analysis of technology products, services and  markets. The integrity of this research is a prized possession. It is the core value of our brand. Bloor Group analysts, whether directly employed or simply acting as associates, do not sell their opinions. All analysts that work for the Bloor Group specifically sign an agreement that obligates them to avoid any compromise in the materials they produce

The Bloor Group’s success and reputation depends on the independence and objectivity of its research. We illustrate this by our actions:

• We say what we mean. Our independence is on view in the research work and commentary that we regularly provide. We fully control our research schedules, and publish our judgments and conclusions accordingly. It companies cannot purchase research coverage or favorable opinions, and will never be able to.
• The Bloor Models. We employ specific methods, based primarily on engineering models, in order to understand the nature of information technology. These models have been refined and tested over two decades for accuracy. In many cases these models enable us to understand and quickly understand the nature of emerging technology that is otherwise regarded as entirely new.
• There is no Party Line. We choose not to employ puppets. While we tend to arrive at a consensus opinion most of the time, there is no obligation for any analyst to agree with the opinion of any other analyst employed by or associated with The Bloor Group.
• Keeping our independence. The Bloor Group’s policies prohibit our employees from accepting reimbursements from vendors, joining company boards, or directly endorsing any vendor’s strategy or products. Consulting work done for IT vendor customers is client-confidential and cannot be used as marketing collateral.

The Bloor Group is accountable for publishing fair and accurate research. If we make a factual mistake, we will provide a fair hearing, correct any published material errors and apologize for our error quickly.